Raising period positive teens

Period positivity - confident girls .jpg

Like a Girl...

As in, run 'like a girl' or fight 'like a girl'?

A few years ago, Always - a global producer of tampons and pads - released a brand campaign to answer this question.

They released several ads that questioned this phrase, and why 'like a girl' seemed to be synonymous with weakness, feebleness and generally doing a poor job.

They interviewed girls who had started their periods, girls who had gone through puberty, boys and men as well, on what 'like a girl' meant to them. 

Then they asked young girls, girls aged 10 and under. And their answers were very different. 

It showed that many girls lose confidence and self-esteem as the navigate they tricky waters of adolescence.

That girls believe they need to behave in a certain way, and a way that's different to how they behaved when they were younger.

This is very common. Many girls are not empowered and are self-conscious about their periods, their bodies, about their role in society, and about how a teen is supposed to behave - "not be brave", is one answer a girl in the Always ad gave.  

These are Luna's tips to ensure girls remain confident and empowered throughout puberty: 

  • Talk to girls about the changes their bodies are going to go through as they hit puberty, normalise it. Have open and honest discussions; many girls don't understand why they start producing discharge or why they gain weight, especially around their hips.
  • Tell them that their periods should not stand in their way or stop them from living the life they want to live. Encourage them to continue playing sport, there's no reason why girls should give up sport.
  • Encourage them to be all they can be, and reinforce that women are strong and brave and capable of creating their own opportunities. 
  • Promote gender equality - what does, don't throw like a girl mean? Currently, it means you throw the ball poorly, and that needs to change. In order to empower girls, they need to feel like they are capable of achievement.
  • Promote period and body positivity by educating about periods. Girls need to understand that there's nothing to be embarrassed about or ashamed of. Periods are healthy and normal, and the rest of the world just needs to get on board with that.
The more we collectively promote period and body positivity, the more periods will be normalised, which will result in girls growing into confident women.

Luna is here to make this experience positive and fun (ya fun) for you. We've got your back, and know you’ve got this too! 

Email us any time, there's no such thing as a dumb question!

Kelly GregorComment